Advertising and marketing in the Seychelles

Marketing opportunities

Consumer Profile

Seychelles has a population of around 99.2 thousand people, with a GDP per capita (PPP) of USD 37,661 in 2022, among the highest in Africa (IMF). The World Bank classifies the country as a high-income economy.
The archipelago has a relatively young population: the median age is 36.8 years, with people between 0-14 years old accounting for almost 18% of the total population. Other age groups are as follows: 15-64 years 72.58%, 65 years and over 9.47% (CIA Factbook).
Seychelles had a Gini coefficient of 32.1 in 2020, according to the World Bank. This is lower than the average for sub-Saharan Africa (43). Nevertheless, the top 10% of income earners in Seychelles earn more than 40% of the country's total income, according to a report by the International Monetary Fund (IMF). Meanwhile, the bottom 40% of earners account for only around 12% of total income. Income inequality is more pronounced in urban areas, where higher-paying jobs are concentrated than in rural areas. Overall, 58.8% of the population is estimated to live in urban areas (CIA Factbook). The latest data by the World Bank show that around one-fourth of the population is living below the poverty line.
The majority of Seychellois are Roman Catholics (76.2%), followed by Protestants (10.5%), other Christians (2.4%), Hindus (2.4%), and Muslims (1.6% - CIA Factbook).

Consumer Behaviour

Seychellois consumers are open to foreign brands, with effective advertising, competitive pricing, prompt delivery, and reliable after-sales servicing all being important factors for success in the Seychelles market. Being a small island nation that relies heavily on imports, products can be expensive; therefore, the price is often a key consideration for Seychellois consumers when making purchasing decisions. Geography also influences product availability, making it an important factor in the purchasing decision process.
Moreover, Seychellois consumers tend to prefer established brands that are well-known and trusted for their quality and reliability.
Lastly, there is a growing awareness and interest in sustainable and eco-friendly products among Seychellois consumers, particularly with regard to local and organic food products.

Consumers Associations

Fair Trading Commission
Seychelles Consumer Protection Association

Main Advertising Agencies

Maven
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